Levi Strauss & Company thoughtfully tied its core values to its history and experience with an explicit assumption that business can drive profits through principles and that the company’s values give it a competitive advantage.
The following passage from its “Vision and Values” statement appears on the company’s website derive from 240 years of experiences as an Enterprise :
First : “Empathy – walking in other people’s shoes
Empathy begins with paying close attention to the world around us. We listen and respond to the needs of our customers, employees, and other stakeholders.
Second : Originality – being authentic and innovative
The pioneering spirit that started in 1873 with the very first pair of blue jeans still permeates all aspects of our business. Through innovative products and practices, we break the mold.
Third : Integrity – doing the right thing
Integrity means doing right by our employees, brands, company, and society as a whole. Ethical conduct and social responsibility characterize our way of doing business.
Fourth : Courage – standing up for what we believe
It takes courage to be great. Courage is the willingness to tell the truth and to challenge hierarchy, accepted practice, and conventional wisdom.
It means standing by our convictions and acting on our beliefs.
Excerpt From: David B. Zenoff. “The Soul of the Organization: How to Ignite Employee Engagement and Productivity.”
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